This is of course where they started: cinema began as a fairground attraction it was only later it came to be considered an art form. In the same way that 3D and widescreen formats such as Cinemascope were partly a response to the threat of television in the 1950s, so the rise of quality TV, Netflix and other streaming sites –and quality TV screens to watch it all on – has pushed movies towards the big-budget, special-effects end of the market. At the moment, the 4DX bells and whistles feel clumsily tacked on, but perhaps film-makers will start to incorporate it into their films more organically, or even shape their stories to the format’s strengths.īut is this the future of cinema? Perhaps not, but 4DX could be seen as a sign of cinema worrying about its future. If you’re in the mood, it’s a novel thrill-ride if you’re not, it’s like being assaulted by your own cinema seat. The red velvet chairs regularly erupt into a frenzy of shudders, which make it harder to focus on the screen there are those water nozzles and mechanics inside the seat prod your lower back. It’s more ghost train than flight simulator. To be honest, rather than putting me “in the movie”, 4DX often threw me out of it. At my screening, it’s Rampage, in which Dwayne Johnson and a giant white gorilla save humanity from skyscraper-toppling mutant monsters. Future 4DX releases include Avengers: Infinity War, Solo and Jurassic World. ![]() Needless to say, the treatment favours a certain type of movie. Now the Cineworld chain has opened a 136-seat 4DX auditorium in Leicester Square, central London. Our Large format auditorium featuring Dolby Atmos sound. ![]() Developed in South Korea, 4DX has been gradually rolling out around the world: first in Asia and central and south America, reaching the US in 2014, and the UK (in Milton Keynes) in 2015. Motion EFX Theater is the newest evolution in the 4D cinema experience. What that means in practice is a more rollercoaster type of cinema experience: the seats move in all directions, fans blow wind through the auditorium, there are water sprays, scented air, smoke, strobes, snow effects and more. If Imax and 3D were the beginning of a new multiplex arms race, 4DX is the nuclear option, supposedly “a revolutionary cinematic experience which stimulates all five senses”. That’s what maker of new cinema technology 4DX claims happened, at least. Mara says the Regal Meridian closure is "really unfortunate," and it will have a negative "affect on the vibrancy of the Seattle film ecosystem." Still, he doesn’t believe it will have a larger effect on Seattle’s film industry, as a whole.I didn’t just go to a movie the other night, I was “in the movie”. "We are seeing more cases of films playing a shorter run before they go to a platform. Plus they are pioneering some of the most groundbreaking theatre experiences including RPX, ScreenX, and 4DX. "How the studios, distributors are working with theaters has changed as well," Mara said. ![]() People can watch movies on their phones now, for example. Mara notes that the modern film scene is different. The story introduces Ember, a tough, quick-witted and fiery young woman, whose friendship with a fun, sappy, go-with-the-flow guy named Wade challenges her beliefs about the. SIFF operates three theaters in Seattle's Capitol Hill, Uptown, and Seattle Center. READ MORE: Showcase MX4D: Motion EFX Theater is the newest evolution in the 4D cinema experience. Disney and Pixar’s Elemental is an all-new, original feature film set in Element City, where fire-, water-, land- and air-residents live together. Some change in movie culture is something that Tom Mara, executive director of the Seattle International Film Festival, predicts as well. The 4DX theater at Regal Meridian 16 in downtown Seattle includes motion seats, fog machines, large fans. "I think the experience that consumers are looking for, with higher end food and beverage, maybe the scale of the theater is different - I think there is an opportunity there to provide a different kind of offering." One of the only five 4DX theaters in the United States is now open in Seattle. "It might look a little different than what we are used to seeing in a traditional movie theater," he said.
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